British department store chain House of Fraser has launched a new
early morning service, which guarantees a morning delivery before 9 am
for all online orders placed prior 7 pm the evening before.

This new service is additional to House of Fraser evening delivery
service it introduced last year to make home delivery as convenient as
possible for customers.

“For us this is another market-leading initiative that we’ve delivered
on the back of customer feedback around deliveries to home being
particularly inconvenient,” said House of Fraser executive director
for multichannel, Andy Harding to Retail Week.

“We’ve developed this because customers told us that waiting at home
all day for a delivery was not convenient so we’ve last year launched
evening delivery, and now we’ve launched early morning delivery. This
is on the back of our customer insight work that we do to take direct
feedback from our customers.”

The early morning delivery service is currently only available to UK
mainland customers, and promises a two-house delivery time slot. The
delivery service will cost 8 pounds.