As noted, Paul Heyman and his Looking4Larry marketing agency is partnering with Left/Right Productions for a new unscripted reality series. The show will follow Heyman and Emmy-Award winning director Mitchell K. Stuart, who is also producing, and their clients through campaigns in New York, Los Angeles and Las Vegas.
We noted before that filming for the pilot episode already started in New York City but FOX Sports reports that the original plan was for a sizzle reel but that was upgraded to an airable pilot for the series. This means the show could potentially have interest from notable suitors already, which could end up getting it on network TV.
Left/Right has worked with several major networks in the past including MTV, VH1, Showtime, A&E, Bravo and History. They have worked on such shows as Mob Wives and True Life. It was noted that Lionsgate and several British networks were interested in the project but Left/Right landed the deal.
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