Despite incredibly strong ticket sales for WWE’s 3-night stint in Brooklyn, New York over the weekend, the numbers touted by WWE were inflated.
WWE touted that NXT Takeover: Brooklyn drew 15,589 fans, SummerSlam had 15,702 fans and RAW did 15,597. The arena was actually set up to accommodate a maximum of 13,438 seats for each show.
Some additional seats were opened up at the last minute after the production setup was finalized, but that would have only added a couple hundred seats per show. There were also a lot of free tickets given away, especially with all the media in town and the WWE 2K16 promotional events.
WWE has been overstating recent live attendance by about 2,000 people. That said, the company was most impressed by ticket sales for NXT, which they were only expecting to sell around 5,000.
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(Source: Wrestling Observer Newsletter)